Post by account_disabled on Dec 28, 2023 22:16:24 GMT 14
The MICE Forum organizes Confluence , a conference that aims to highlight the MICE sector as a strategic tool for organizations. It is presented as the Forum of Forums and will be held on February 11 at Palacio Neptuno. A meeting in which the MICE sector wants to highlight the importance of events as dynamizers of the economy , bringing together stakeholders, clients, business associations, as well as the media that also organize events and therefore the sector, in the same day. Those registered will be able to follow, both in person, complying with the COVID restrictions for this type of professional meetings , and via streaming , the presentations of this forum that will focus on the three main axes that organizations currently share: impact, reputation and values. From the MICE Forum, its president Matilde Almandoz emphasizes “ we continue to promote the economy so that our activity is increasingly in-person with the support of the corporate sector and the associative world.”
Among the attending speakers, the presence of Manuel Muñiz, Secretary of State for Global Spain, stands out; Ángel Asensio, president of the Official Chamber of Commerce, Industry and Services of Madrid; as well as Phone Number List representatives of companies and public and private associations of the country's economic industry. The MICE Forum points out that “ this is a meeting designed for organizations and societies .” He adds that “the time has come to share our expectations transversally and to find ourselves all at that crossroads of challenge, debate and ideas.” The provisional agenda of this forum will include the presence of Pablo López-Barajas , general director of events and special actions at Atresmedia, and Pilar Sainz , director of communication, marketing and events at Vocento, in a table moderated by Luis Gandiaga , corporate general director of beon. . Worldwide to address “The global and transversal impact of MICE actions: essential to maintain social ties” The session on “Reputation, a strategic factor in the external communication of the organizations of the future.
How to work on brand purpose” , will feature the participation of Víctor Conde , general director of MKT -Spanish Marketing Association-; Lidia Sanz , general director of AEA -Association of Advertisers-; Blanca León , director of events at APD -Association for the Progress of Management- and José Zamarriego , director of the USD -Deontological Supervision Unit- at Farmaindustria. The table will be moderated by Maribel Rodríguez , vice president of WTTC -World Travel & Tourism Council- and president of WLT -Women Leading Tourism- Juan Alía , general coordinator of EGEDA -Society of Services for Audiovisual Producers- and Albert Planas , CEO of Nexbest, will present the COVID success stories , moderated by María Gómez , head EMEA Events Amadeus and president of EMA -Event Managers Association- . Finally, the session “Strategic tools to work internally on values in organizations” with Javier Gándara , president of ALA -Airline Association-; Rafael Barbadillo , president of CONFEBUS -Spanish Confederation of Bus Transport- and Elsa Salvadores , deputy director general of the Chamber of Commerce, Industry and Services of Madrid. Table moderated by Alberto Prieto , head of economics at El Español. For more information about the event, click here .
Among the attending speakers, the presence of Manuel Muñiz, Secretary of State for Global Spain, stands out; Ángel Asensio, president of the Official Chamber of Commerce, Industry and Services of Madrid; as well as Phone Number List representatives of companies and public and private associations of the country's economic industry. The MICE Forum points out that “ this is a meeting designed for organizations and societies .” He adds that “the time has come to share our expectations transversally and to find ourselves all at that crossroads of challenge, debate and ideas.” The provisional agenda of this forum will include the presence of Pablo López-Barajas , general director of events and special actions at Atresmedia, and Pilar Sainz , director of communication, marketing and events at Vocento, in a table moderated by Luis Gandiaga , corporate general director of beon. . Worldwide to address “The global and transversal impact of MICE actions: essential to maintain social ties” The session on “Reputation, a strategic factor in the external communication of the organizations of the future.
How to work on brand purpose” , will feature the participation of Víctor Conde , general director of MKT -Spanish Marketing Association-; Lidia Sanz , general director of AEA -Association of Advertisers-; Blanca León , director of events at APD -Association for the Progress of Management- and José Zamarriego , director of the USD -Deontological Supervision Unit- at Farmaindustria. The table will be moderated by Maribel Rodríguez , vice president of WTTC -World Travel & Tourism Council- and president of WLT -Women Leading Tourism- Juan Alía , general coordinator of EGEDA -Society of Services for Audiovisual Producers- and Albert Planas , CEO of Nexbest, will present the COVID success stories , moderated by María Gómez , head EMEA Events Amadeus and president of EMA -Event Managers Association- . Finally, the session “Strategic tools to work internally on values in organizations” with Javier Gándara , president of ALA -Airline Association-; Rafael Barbadillo , president of CONFEBUS -Spanish Confederation of Bus Transport- and Elsa Salvadores , deputy director general of the Chamber of Commerce, Industry and Services of Madrid. Table moderated by Alberto Prieto , head of economics at El Español. For more information about the event, click here .