Post by account_disabled on Mar 7, 2024 22:27:47 GMT 14
TikTok offers an engaging experience that drives brand discovery and action, with approximately 70% of users discovering new brands and an impressive 92% taking action following the content they see on the platform. However, users often absorb brand messages visually, leading to offline product searches or purchases despite not clicking on ads. According to a recent study, approximately 79% of purchases attributed to TikTok are not captured by conventional last-click attribution models. To help brands better understand the impact of advertising on TikTok, the TikTok Marketing Partners program is proud to announce two new specializations in the Measurement Badges category: Cross-Channel and Lift that can help advertisers better understand the customer journey and the incremental nature of campaigns on TikTok through verified third-party solutions. Cross-Channel Partners Cross-channel partners analyze the impact of ads on TikTok across various marketing.
Within this tool, there are two areas of partner focus: Multi-touch Brazil Phone Number attribution. Measure the effectiveness of advertising on TikTok across digital touchpoints. Multi-touch attribution provides marketers with a more complete view of the customer's purchasing journey and helps identify the most impactful channels to achieve their goals. Post-purchase survey. Survey-based measurement and analytics tool that advertisers can integrate with their e-commerce stores to understand how customers discover their product/brand, among other attitudinal metrics. The post-purchase survey uses the voice of the customer as the source of truth and allows advertisers to gain a more complete view of attribution. Partner Lift Lift Partners measure the incremental impact of advertising on TikTok.
Within this tool, there are four areas of partner focus: Increase in brand awareness . Use an engaging in-feed survey experience to quantify the impact of your ads on brand awareness metrics such as ad recall, awareness, attitude and liking. Increase in sales. Determines the incremental effectiveness of advertising efforts in driving online and offline sales, typically used by consumer goods marketers. Increase in store visits. Measure incremental brick-and-mortar visits from TikTok advertising campaigns. Increase in listening. Measures the effect of advertising in increasing viewing of a show, film or other media content. 5. TikTok is testing an automatic song generation process on the social network with artificial intelligence TikTok is testing another AI-powered generative element, with some users now being invited to use a new option called “AI Song.
Within this tool, there are two areas of partner focus: Multi-touch Brazil Phone Number attribution. Measure the effectiveness of advertising on TikTok across digital touchpoints. Multi-touch attribution provides marketers with a more complete view of the customer's purchasing journey and helps identify the most impactful channels to achieve their goals. Post-purchase survey. Survey-based measurement and analytics tool that advertisers can integrate with their e-commerce stores to understand how customers discover their product/brand, among other attitudinal metrics. The post-purchase survey uses the voice of the customer as the source of truth and allows advertisers to gain a more complete view of attribution. Partner Lift Lift Partners measure the incremental impact of advertising on TikTok.
Within this tool, there are four areas of partner focus: Increase in brand awareness . Use an engaging in-feed survey experience to quantify the impact of your ads on brand awareness metrics such as ad recall, awareness, attitude and liking. Increase in sales. Determines the incremental effectiveness of advertising efforts in driving online and offline sales, typically used by consumer goods marketers. Increase in store visits. Measure incremental brick-and-mortar visits from TikTok advertising campaigns. Increase in listening. Measures the effect of advertising in increasing viewing of a show, film or other media content. 5. TikTok is testing an automatic song generation process on the social network with artificial intelligence TikTok is testing another AI-powered generative element, with some users now being invited to use a new option called “AI Song.