Post by afifatabassum on Mar 11, 2024 21:34:15 GMT 14
In the hope that they may be useful to someone, I share the slides from a training held for my European colleagues at Hill & Knowlton to show the professional communication opportunities that Facebook offers, both for public speakers and marketers. I also wanted to underline the importance, in most cases underestimated, of a clear behavioral policy for official pages in order to balance the impossibility of moderating comments, keep the flow of conversation in order and stem sterile actions of brand hijacking.When you're responsible for the biggest environmental disaster of the century you can't get away easily. But there were many communication errors committed by BP: from having initially tried to minimize the incident by providing underestimated figures of the oil spilled, through the attempt to place the blame on the supplier.
Transocean Ltd., up to the inappropriate statements Brazil Phone Number of its CEO. This has given rise to a bottom-up reaction aimed at attempting to oppose the hypocrisy of corporate storytelling with a credible narrative capable of revealing reality and raising people's awareness through the weapons of humor and creativity (and not the usual real boycott actions and virtual). Among the greatest examples: the brilliant spoof video “BP Spills Coffee” hacking the word BP present in web pages or the BP logo encountered in the physical world through an augmented reality application the fake twitter account BPGlobalPR which surprised everyone with its vitriolic messages and which was initially confused with the official BP_America one .
We are not killing animals in the gulf, we are creating fossils in the gulf. Have a little perspective. #bpcares less than a minute ago via TweetDeck BP Public Relations BPGlobalPR Only at the end did the good but late idea of using social media to update on the status of clean-up activities arrive. The problem is that the use of online social tools only in times of crisis, from a defensive perspective, does not produce the positive effects that it would produce if they were used in times of peace . A simple concept, but very often ignored by large company communicators.
Transocean Ltd., up to the inappropriate statements Brazil Phone Number of its CEO. This has given rise to a bottom-up reaction aimed at attempting to oppose the hypocrisy of corporate storytelling with a credible narrative capable of revealing reality and raising people's awareness through the weapons of humor and creativity (and not the usual real boycott actions and virtual). Among the greatest examples: the brilliant spoof video “BP Spills Coffee” hacking the word BP present in web pages or the BP logo encountered in the physical world through an augmented reality application the fake twitter account BPGlobalPR which surprised everyone with its vitriolic messages and which was initially confused with the official BP_America one .
We are not killing animals in the gulf, we are creating fossils in the gulf. Have a little perspective. #bpcares less than a minute ago via TweetDeck BP Public Relations BPGlobalPR Only at the end did the good but late idea of using social media to update on the status of clean-up activities arrive. The problem is that the use of online social tools only in times of crisis, from a defensive perspective, does not produce the positive effects that it would produce if they were used in times of peace . A simple concept, but very often ignored by large company communicators.