Post by account_disabled on Dec 20, 2023 22:35:59 GMT 14
A few days ago, I spoke at a conference organized by Yann Gourvennec's team ( Visionary Marketing ). The evening was organized on the occasion of the launch of the blog The Museum of Horrors of Digital Transformation , launched by Yann's team for iRevolution . The evening was dedicated to data, AI and digital transformation. I was tasked with opening the evening. I had prepared to give an introduction on digital transformation. My common thread was clear in my head. Then, seeing the first participants arrive, I said to myself that maybe it was going to be a little too basic for them and, at the last minute, I changed my mind. Finally I improvised on a more concrete subject and one on which I probably had more to bring to the participants: data and data marketing.
It was then Grégory Palière, co-founder of iRevolution who took the floor for a clear and fascinating Email Data presentation on AI. During his presentation, he threw a chill by saying “we don't care about the data”. This may seem surprising given that it is part of his agency's expertise. And what's more, he repeated it several times: we don't care about the data. The subject is current: 43% of marketing directors do not master the subject of data . Who cares about the data? He's right: we don't care about the data at all. Data is not the subject. Data as such brings nothing and is of no use. Data is the basis of the approach that we have been implementing for more than 10 years with our clients (my partner started before me). I live from data.
The approach we have implemented for our clients is based on data and this is what has earned us recognition by BPI France as one of the most innovative start-ups in France. One of the startups of the 4th industrial revolution. However, I agree with him: we don't care about the data at all. And this is better because the majority of our customers, who are not always familiar with these subjects, would probably not be able to do anything with the data we collect for them. Fortunately, we can provide them with something other than raw data. THE subject is not the data, it’s what we do with it. THE subject is the interpretation of the data collected and the concrete recommendations that we can make and that our clients can (will?) apply. Data can have several origins: internal and external.
It was then Grégory Palière, co-founder of iRevolution who took the floor for a clear and fascinating Email Data presentation on AI. During his presentation, he threw a chill by saying “we don't care about the data”. This may seem surprising given that it is part of his agency's expertise. And what's more, he repeated it several times: we don't care about the data. The subject is current: 43% of marketing directors do not master the subject of data . Who cares about the data? He's right: we don't care about the data at all. Data is not the subject. Data as such brings nothing and is of no use. Data is the basis of the approach that we have been implementing for more than 10 years with our clients (my partner started before me). I live from data.
The approach we have implemented for our clients is based on data and this is what has earned us recognition by BPI France as one of the most innovative start-ups in France. One of the startups of the 4th industrial revolution. However, I agree with him: we don't care about the data at all. And this is better because the majority of our customers, who are not always familiar with these subjects, would probably not be able to do anything with the data we collect for them. Fortunately, we can provide them with something other than raw data. THE subject is not the data, it’s what we do with it. THE subject is the interpretation of the data collected and the concrete recommendations that we can make and that our clients can (will?) apply. Data can have several origins: internal and external.